The brand Mith@ was created in 2007 as a women’s clothing label based on the knowledge accumulated as a result of the design and production work performed by Mithat Giyim for many years for the most famous brands in the world. With this concept launched in its 70th anniversary, Mithat Group serves both women, and men by the other men’s clothing stores in the Group. The first Mith&Mithat Store was opened at İzmir Gaziemir while the second store was opened at Istanbul Ümraniye Dudulu, providing services in 3 floors covering a total land surface of 1200 m².

The stores, where Mith brand women’s clothing collection catering modern ladies aged from 20 to 50 and other men’s clothing items produced by Mithat Giyim are sold, also have outlet departments.